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Briefing: Ticketmaster's Eras Tour chaos made worse by crisis communication failures

Strategic angle: Ticketmaster struggled to handle the overwhelming demand from Taylor Swift fans during the Eras Tour ticket sales, highlighting significant communication issues.

Editorial StaffMarch 17, 20261 min read

Ticketmaster faced a massive influx of users during the Eras Tour ticket launch.

The platform's failures led to frustration among fans.

Crisis communication strategies were inadequate.